Hot Topic has joined forces with 20th Century Fox Consumer Products for a new limited edition collection of fashion apparel inspired by The Book of Life.
The range – which hits stores and online from September 15th – represents a ‘visual adventure of the heart, mind and spirit, anchored in artistic and authentic graphics and characters inspired by Día de los Muertos.
The collection includes dresses, tops, skirts and cardigans, with prices starting from $32.50. In addition, Hot Topic will also be offering a wide range of The Book of Life film tees, jewellery, accessories and fragrance.
"The beautiful costumes and striking scenery in The Book of Life provided the perfect inspiration for a collection that celebrates Mexican culture – past and present – with a bit of rockabilly style our customers will be really excited about," said Cindy Levitt, SVP merchandising and marketing at Hot Topic.
Roz Nowicki, EVP of global sales and retail at Fox Consumer Products, added: "The Book of Life is going to be nothing short of a spectacular visual feast. Hot Topic captured the same artistic spirit and successfully translated quality graphics and animated costumes into a wearable fashion collection.
"This partnership contains something really special to excite and engage fans around the globe who wish to express themselves in such a festive and fashionable way."