Hype teams with fashion doll brand LOL Surprise for new range of apparel and accessories

The popular apparel and accessory brand, Hype has partnered with MGA Entertainment to launch a new collection inspired by the world of LOL Surprise as each dolls lands its own mini collection of backpacks, lunch boxes, pencil cases, water bottles, t-shirts, hoodies, and joggers.

Each item in the new licensed range will showcase each character’s personality, as the range of accessories include evolving shapes showcasing the new Just Hype, as well as backpack shapes, enlarged 2D faces, detachable embossed keychains, and fabrics including glitter, holographic and sequins.

Nine designs feature in the collection, all of which channel the dolls’ core personalities through graffiti designs, leopard and cheetah animal prints, tie-dye, honeycomb, gradient skies, and pastel fades.

The 80-piece collection ranges from three to 13 years and includes t-shirts, cycle shorts and bralettes which are perfect for summer. Glitter logos, sleeve panelling, cross body panelling and woven co-branded labels complete the capsule collection looks.

Queen Bee’s collection features a brown and beige colour palette with the Glitterati club’s signature gold glitter. The lunch box and backpack feature elements of her iconic striped dress teamed with a HYPE. bee-inspired print.

Meanwhile, Diva’s look is celebrated with a cheetah inspired print in a gradient pastel pink and mint colour palette. Her backpack and lunch bag both feature her instantly-recognisable pink bow in a 3D shape.

The collaboration collection launched exclusively via HYPE.’s TikTok Shop on July 7th this year and online at www.justhype.com and retailers around the world on July 8th.

“We love bringing LOL to life through fashion and accessories to our loyal fans. Our LOL dolls each have their own individual style and working with Hype has helped create that element of surprise,” said founder and CEO of MGA Entertainment, Isaac Larian.

Liam Green, co-founder and creative director at Hype, added: “The inspiration behind the collection stems from the exciting surprise element capturing the moment when you open your L.O.L. dolls. Incorporating this into shapes, fabrics, technical detailing and over-all prints – HYPE.’s known-for eclectic touch on collaborations.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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