ICEE and Coca-Cola mark 50 year-partnership

US drinks firm, ICEE, is celebrating its 50 year-partnership with Coca-Cola with a series of POS displays for retailers to enjoy.

Despite ICEE launching more that 150 flavours, Coca-Cola has proven to be the most popular with fans, and has remained a top flavour for five decades.

"It’s an exciting year for ICEE as we celebrate 50 years as America’s favourite frozen beverage and we’re thrilled to have had Coca-Cola by our side for all this time," said Dan Fachner, president of The ICEE Company.

"There are not many days that go by where we don’t hear someone say their favourite ICEE flavour is Coca-Cola and we suspect it will remain one of our top sellers for years to come."

To commemorate the partnership, ICEE is set to launch new flavours, including Fanta Sour Grape.

Plus, consumers can also enjoy the limited-edition packaging and golden spoonstraws.

Dan Manning, region vice president at Coca Cola, added: "Congratulations to The ICEE Company on this important milestone. We are incredibly excited to build on our long-term partnership to inspire and refresh ICEE customers through unique, value-added programs."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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