Icefresh Foods launches Minions Ice Creams exclusively with Aldi stores across the UK

Icefresh Foods has embarked on a new partnership with Universal Brand Development to launch a line of Minions Ice Creams, a range taking inspiration from the hit kids’ franchise and launched exclusively with Aldi stores across the UK.

The range – marking Aldi’s first – has hit stores from today (Monday, May 17th), offering a vanilla and blue raspberry ice cream inspired by the popular Minions characters. The lollies feature distinctive yellow bodies, blue overalls, and a signature Minions eye. A box of six retails at £1.49.

Icefresh brand manager, Lucy Wright, said: “We’re so excited to be launching yummy Minions Ice Creams this summer. It’s been really important to us to be able to bring the UK some much-needed fun and we cannot wait to see the response.”

Established in 1983 Icefresh Foods works in collaborative partnership with manufacturers and brands to supply quality, award-winning ice cream and desserts to the UK retail and foodservice markets.  

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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