Icefresh Foods has embarked on a new partnership with Universal Brand Development to launch a line of Minions Ice Creams, a range taking inspiration from the hit kids’ franchise and launched exclusively with Aldi stores across the UK.
The range – marking Aldi’s first – has hit stores from today (Monday, May 17th), offering a vanilla and blue raspberry ice cream inspired by the popular Minions characters. The lollies feature distinctive yellow bodies, blue overalls, and a signature Minions eye. A box of six retails at £1.49.
Icefresh brand manager, Lucy Wright, said: “We’re so excited to be launching yummy Minions Ice Creams this summer. It’s been really important to us to be able to bring the UK some much-needed fun and we cannot wait to see the response.”
Established in 1983 Icefresh Foods works in collaborative partnership with manufacturers and brands to supply quality, award-winning ice cream and desserts to the UK retail and foodservice markets.