Iceland’s Tulipop appoints Maximum Licensing’s Sarah Fletcher as UK agent

Icelandic character-based lifestyle brand, Tulipop has appointed Sarah Fletcher of Maximum Licensing as its UK agent.

The move to focus its attention on the UK market follows Tulipop’s recent successful expansion into the US retail market, alongside the opening of its first flagship store in Reykjavik.

Founded in 2017 by Sarah Fletcher, Maximum is a brand licensing consultancy offering comprehensive retail management expertise, striving to maximise brand value through licensing partnerships between licensees, licensors and retailers.

Bjorg Arnardottir of Tulipop, said: “We see great potential for Tulipop in the UK and are extremely happy to have Sarah on board. With her fashion experience and her proven track record of building and commercialising successful IP across licensing, marketing, product and retail divisions she is the perfect fit to help us embark on a consumer products programme.”

Fletcher has previously held roles at the likes of Mind Candy and Fluid World.

She added: “I am really excited to be appointed the licensing agent representing Tulipop in the UK. Having seen the success Tulipop has had in its home market of Iceland and recently in the US it is the perfect time to extend its reach in the UK.

“I see a real opportunity in the market for this stand out quirky, design-led lifestyle brand with broad appeal.”

Tulipop products are currently available in 350 stores across Europe and the US as well as online at Tulishop. Following the success of its YouTube channel, with one million views in four months since launch, a full series is currently in development.

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