Multi-year merchandising and licensing representation deal signed.

Icon to promote DHX properties in Russia

Icon Promotions will licence out DHX Media brands in Russia. 

The Russian agent has entered into a multi-year deal with producer, distributor and licensor DHX Media.

Icon will take on popular kids TV series such as Animal Mechanicals (pictured), Johnny Test and the Richard Scarry collection, which includes Vintage Richard Scarry and Hurray for Huckle. 

Hurray for Huckle currently airs on local broadcaster Carousel, Channel 1, while Johnny Test is broadcast on Cartoon Network Russia. 

Russian video-on-demand provider TVZOR also carries a host of DHX Media TV properties. 

Vadim Nayman, President of Icon Promotions, commented: “It has been great working with all of our colleagues at DHX Media. It is a pleasure to work with a like-minded company promoting the growth of its high-quality properties in Russia.”

Angeles Blanco, Licensing Director at DHX Media, said: “Russia is a key growth territory for DHX Media and we are thrilled to be expanding our licensing program with Icon Promotions. It’s exciting to align with such a strong partner and to be going into this year’s licensing show in Russia with strong momentum.” 

Icon Promotions will have a booth at the Russian Licensing Forum from March 13th to 15th, at M53, building 2, hall 10.

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