The long-standing comic and British icon, the Beano has finally and officially turned 80 years old amid some encouraging sales figures.
The latest numbers suggest that eight decades down the line, the Beano remains at the forefront of children’s entertainment with 90,000 British kids viewing Beano content online every week.
On top of this, the figures reveal that one copy of the comic is sold every 17 seconds in the UK.
Since the launch of Beano.com in 2016, 2.5 million children have visited the website that has seen monthly unique users grow 44 per cent since December last year.
This isn’t the only increase. 1.86 million copies of the Beano were sold in 2017, a 7.9 per cent year on year increase in sales, recording weekly sales figures of 37,542 copies.
To add to the ongoing 80 anniversary celebrations, Beano has revived the Dennis & Gnasher Fan Club, offering fans access to an exclusive prank portal on the Beano app which can be accessed with a secret pin code.
It was initially launched in 1976 and ran for 22 years as the Dennis the Menace Fan Club before becoming The Beano Club, which had members ranging from seven to 70 years old.
Emma Scott, CEO at Beano Studios, said: “We are all super proud that Beano is 80 years old today; it has entertained legions of fans since the first comic was published in 1983.
“Beano has always encouraged kids (and many grown ups) to let their imagination and mischievousness run riot, and to celebrate we have relaunched the iconic Fan Club to reward a whole new generation of rebels.
“Here’s to another 80 years of LOLZ on our award-winning Beano.com, our TV shows and of curse, in our amazing world-breaking comic, the Beano.”