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Iconix signs ten year licensing extension with Umbro

Iconix Brand Group has signed a ten year extension of Umbro’s licensing agreement with its long-term partner, Grupo Dass.

The renewal gives Grupo Dass the continued license to design, manufacture, and distribute Umbro performance and lifestyle apparel, footwear and equipment across Brazil, Argentina, and Paraguay through to 2035.

This is the latest renewal of a partnership between Grupo Dass and Umbro – the British football brand owned by Iconix Brand Group – that first kicked off some 20 years ago, in 1999.

“Thanks to the combination of our expertise with sports brands and Umbro’s authentic football heritage, the brand has thrived in the Latin American market,” said Vilson Hermes, president, Grupo Dass.

“We are confident that our partnership with Umbro will continue to be valuable for many years to come.”

“Extending Umbro’s relationship with Grupo Dass reinforces Iconix’s commitment to growing our brands globally,” said Bob Galvin, chief executive officer and president at Iconix Brand Group, Inc. “With football being one of the most popular sports in Latin America, we see further opportunity for Umbro’s ongoing collaboration with Grupo Dass as we celebrate the 20th anniversary of our partnership.”

Umbro operates in more than 100 countries around the world. Additionally, the brand sponsors more than 120 clubs and 200 players worldwide. Sponsored clubs include Santos FC, Gremio, Cruzeiro Esporte Clube, Associacao Chapecoense, Avai FC, Sport Club do Recife and Club Athletico Paranaense in Brazil, as well as Newell’s Old Boys in Argentina.

Today, Umbro combines its heritage with modern soccer culture to create authentic apparel, footwear and equipment that blend performance and style.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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