Ideas At Work is embarking on a year-long awareness campaign for its pre-school property Olly the Little White Van.
Characters and storylines from the popular TV series will be pushed via print and social media and through direct contact with nurseries and care givers.
This new marketing strategy will see stories and activity pages featured each month in key pre-school magazines.
This will be backed by a social media campaign that will see influential parental bloggers talking about the brand with core messages such as helping others being integral to the campaign.
Later in 2014, engagement will go direct to the fans themselves with Olly’s Little Helpers week being created for nurseries and childminders across the UK
“Olly the little while van has already entered the hearts of many children through our TV series, but there are many other ways in which to engage with his adventures," said Henry Becket, creator from Ideas At Work.
"We already have in place a great website and loads of excellent digital content that we intend to use in diverse ways to reach Olly’s key audience of children three to five and also their parents, who equally enjoy the quirky story lines.
“With so much in store for 2014, we are delighted to be working with Evolution PR; a team that have all the right tools to implement the plan. Working together, our ultimate goal is for children to enjoy Olly as much as we do. In achieving this we will be able to offer even more support to our existing and potential licence partners."
Olly the Little White Van made its television debut in 2011 and is now broadcast in more than 50 territories around the world.