IFL Science, One Tree Planted, and Sho Water unite for project to protect the ocean’s Orca

IFL Science, the platform devised to make science accessible to everyone through its humorous slant on the scientific world around us, has partnered with the One Tree Planted organisation and Sho Water on a special project to help protect the world’s disappearing population of Orca.

Together the trio have developed two special edition, sustainably made, life-long water bottles, each brandishing the One Tree Planted x IFL Science graphics for a special partnership to encourage the green circular economy. For every special edition bottle sold, three trees will be planted in the Pacific Northwest.

By planting trees in the area, the project aims to build up the health of the ecosystem surrounding the banks of the rivers where Chinook salmon spawn. By revitalising the habitat in which the salmon reproduce, Sho Water, One Tree Planted, and IFL Science aim to protect a primary food source for a dwindling number of Orcas.

With only 75 individuals left, the Southern Resident Orcas are at their lowest numbers in over 30 years. Trees improve soil health by stabilizing the bans, absorbing water, and building stability with their root structures. Ensuring soil is stable and has adequate nutrients is critical to restoring overall forest health. Tree planting projects are now underway to protect the primary food source of the Orca and reduce habitat contamination.

The IFL Science, One Tree Planted and Sho Water deal was brokered by the UK licensing agency Licensing Link Europe, with credited input from Tracey Richardson at Louis Kennedy.

Chris Taday, co-director of Licensing Link Europe, said: “This is a wonderful collaboration of partners that we are extremely excited to have played a role in bringing together. The project is a chance to witness the potential that licensing has to give something back to the environment, and we are proud to be promoting that message across all of the social media channels.”

For more information on the current crisis that the Southern Resident Orcas, check out the below video:

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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