IFL Science signs Half Moon Bay for publishing and gift ware

In what’s looking like a busy week for Licensing Link Europe, the agency has just brokered a new deal on behalf of the IFL Science brand with the licensed giftware company Half Moon Bay.

Under the deal, Half Moon Bay and its subsidiary publishing house, Ice House Books will roll out a series of published titles and range of licensed giftware for the IFL Science brand. Among the products being brought to market, will be a series of branded gift books for S/S and A/W 2020.

The books, like the website, will be light-hearted but underpinned by scientific fact.

The company also plans a gifting range that will include ceramics, kitchenware, glassware and bags, all reflecting specific themes including chemistry, space and save the planet. Products under development include clipboards, pencils, aprons, oven gloves, water bottles, travel mugs, ceramic mugs, LED lamps and drinking glasses. The range will launch in autumn/winter 2020.

All products will include the distinctive IFL Science logo and colourful illustrations, as well as the witty and clever messages that IFL Science has made its own.

Key outlets for the ranges will include independent gifting outlets, high street chains such as the MenKind gadget and gifting stores, and online retail including, of course, the IFL Science store.

This is a global license, with a strong focus on the key IFL Science markets of the UK and the US. The core market for both items is teens and young adults, with a wide secondary market of science fans of all ages.

IFL Science began life as a Facebook blog, started by founder Elise Andrew in March 2012 to share her passion for science and making science accessible to everyone. IFL Science is today the number one science platform, with a mix of science and irreverence that has gained it a global reach across its different channels of more than 120 million people.

Gemma Swift, design manager, Half Moon Bay, said: “IFL Science themes and ideas translate perfectly to giftware and gift books. We’re delighted to be working with this funny, clever and original property.”

Michele Kuprewicz, head of retail and licensing, IFL Science added: “We wanted to find a gifting partner that could bring our focus on ideas and facts delivered in a light-hearted and memorable way to high-quality, appealing gifts.

“Half Moon Bay offers all of this and more. We’re looking forward to a very successful partnership.”

Chris Taday, co-director of Licensing Link Europe, added: “The combination of the irreverence, wit and factual basis of IFL Science with the gifting skill and quality of Half Moon Bay is a wonderful match. I’m sure the products resulting from this partnership will be enormously popular at retail.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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