Igloo and Monster Jam unleash Playmate cooler collection

Igloo and Monster Jam, the action-packed motorsports experience for families, have unleashed a special-edition collection that unites two of the most recognisable Monster Jam trucks — Grave Digger and El Toro Loco — with the world’s most recognisable cooler, the Playmate.

“Teaming up with Monster Jam, the larger-than-life sport, has been the ultimate experience,” says Brian Garofalow, Chief Marketing Officer at Igloo. “There’s nothing like the thrill of experiencing Monster Jam live, and now, with our new Grave Digger and El Toro Loco Playmates, there’ll be nothing else out there like these monster truck-inspired coolers to keep your drinks ice-cold, especially when you’re going full throttle while tailgating at the stadium!”

Igloo incorporated fan-favourite monster truck design elements into the artwork of each new Monster Jam Playmate cooler. The Grave Digger Playmate — based on one of the most decorated Monster Jam trucks — goes all in on its popular green, black and purple colour scheme, along with the skull and graveyard graphics seen on the real-life truck and the “Bad to the Bone” saying. The El Toro Loco Playmate brings in the famous raging bull’s nose and horns, truck chassis, iconic flames and the “Mess With the Bull & You Get the Horns” saying.

The new Monster Jam Grave Digger and El Toro Loco Playmate Pal coolers are available now on igloocoolers.com/monsterjam.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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