Home / Highlight / IMG cooks up partnership between Robinson Home Products and Delish.com

IMG cooks up partnership between Robinson Home Products and Delish.com

In yet another licensing deal for IMG, Robinson Home Products has detailed the launch of Delish branded kitchen and dining products, a new range developed with with the online recipe and cooking video platform, Delish.com.

Featuring brightly coloured and ergonomically designed kitchen tools and gadgets, bakeware and dinnerware for the home chef, the new collection is inspired by Delish.com’s fun and creative food videos and recipes.

Ross Patterson, president, Robinson Home Products, commented: “We believe this partnership is a perfect match. Looking ahead, we are eager to work together with Delish and are excited about the possibilities this partnership presents.

“We are focused on bringing Delish’s unique and fun approach to kitchen and dining products that will meet their extensive audience’s needs, as well as introduce new consumers to the brand.”

In addition, through the digital license Robinson Home Products will operate DelishEssentials.com, an eCommerce website that will sell all of the RHP licensed kitchen and dining products directly to consumers.

Inspired by Delish’s style and featuring the brand’s signature recipes on colourful packaging, products will include dinnerware, bakeware, kitchen tools and gadgets, flatware, and barware and accessories.

Examples include three dinnerware patterns, available in open stock sets of four; ten featured sizes of bakeware with bold enamel colour accents; and more than twenty kitchen gadgets & tools that offer solutions for food preparation in multiple colour palettes.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

The Laughing Cow’s ‘Because it’s better to laugh’ campaign marks ‘huge opportunity in licensing’

The Laughing Cow has launched a new campaign to put humour at the centre of …