IMG has launched the Football Greats Alliance (FGA), a new agency created to manage the marketing and licensing rights of retired NFL players.
Operated by IMG, the FGA will create, develop and manage the strategic execution of rights for more than 22,000 retired NFL players, including over 160 Hall of Famers, 50 plus Heisman winners and 35 NFL MVPs.
Through relationships with authentic sponsors, partners and licensees, the FGA will ‘help solidify and preserve the legacy of former NFL players’.
“The FGA will provide opportunities for retired players to band together for a wide variety of partnerships,” said Jim Brown, Pro Football Hall of Famer, and chairman of the board at FGA.
“These deals will have direct financial benefits to the players involved, and more importantly, will provide revenue for the Greater Good Fund which will benefit the health and welfare of retired players.”
The NFL will support the FGA, providing access to NFL sponsors, club marketing personnel, and hospitality space for events including the 2017 Super Bowl and Pro Bowl.
“We are so proud to be working with the NFL on an offering that will fundamentally change the opportunities available to retired players,” said Drew Sheinman, SVP of brand development at IMG.
“We’ve already seen an incredible amount of interest across licensing, sponsorship and endorsements, content, fan experiences, premium hospitality, media rights, education and employment for this incredible group of individuals, and we’re just getting started. Our proprietary research shows an overwhelming goodwill toward retired players, and we’re honored to have been entrusted with this opportunity.”