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IMG to build licensing programme for Refinery29

IMG has secured a new partnership with the digital media and entertainment company for young women, Refinery29, to extend its presence through new licensed consumer product initiatives.

As its first global licensing representative, IMG will explore opportunities within categories including health and beauty, apparel and accessories, office and home, bedding and decor.

The pair will work together to license content to brands that share Refinery29’s mission to be a catalyst for empowering women.

Refinery29 boasts a global audience of more than 425 million across its platforms both online and offline.

Van Kokeh, licensing director, IMG, said: “Refinery29 is one of the most relevant and trusted brands in today’s market, championing women through credible content, meaningful experiences, positive impact and inclusive storytelling.

“Together, we will identify partners that are aligned with their core values to create thoughtful and inclusive products that are relevant to their customers.”

Sarah Personette, chief operating officer, Refinery29, added: “We are excited to expand our direct to consumer business to forge deeper connections with our audience and create additional opportunities to better serve her across a variety of categories.

“IMG’s proven ability to licence premium content with relevance and scale will further drive awareness of Refinery29 as a discovery platform for consumers and brands.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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