Confectionery brand Dylan’s Candy Bar has teamed with IMG to extend its brand across an array of product categories.
Dylan’s Candy Bar, with locations in New York City, Chicago, Miami and Los Angeles offers tourists ‘a mind-blowing, sweet-tooth-satisfying experience’, and IMG is looking to introduce the brand into areas such as home décor, toys, gifts, fine stationery and do-it-yourself candy kits.
“We are looking forward to working with the ever-polished IMG to magnify the Dylan’s Candy Bar lifestyle collection," said Dylan Lauren.
"Our customers, now more than ever, can truly enjoy the sweet life in unique and unexpected ways.”
Bruno Maglione, president of licensing for IMG, added: “Dylan has created a brand and experience unlike any other. We are thrilled to work with her and her team to help create products that will carry Dylan Candy Bar’s bright, cheerful and sweet aesthetic to new markets.”