IMG has been appointed as global licensing representative for its Jeep, Dodge, Ram and Chrysler brands in a multi-year deal.
This new partnership will see IMG grow the four brands’ global presence through a range of licensed categories including apparel, accessories, gaming, outdoor gear and equipment, toys and experiences.
The collaboration also includes management of the Jeep, Dodge, Ram and Chrysler brands’ existing licensed product programs in North America, Europe, Latin America and Asia, with a focus on expanding product offerings and sales in department, specialty and online stores.
“All four of these brands undoubtedly share rich heritage, global popularity and best-in-class expertise," said Bruno Maglione, president of licensing at IMG. "Each brand has its own unique identity and characteristics, which we look forward to extending into a diverse range of quality products across multiple new categories and markets.”
The firm will take a region by region approach to developing and extending each of the four brand’s licensing programs. A transnational team led from IMG’s offices in North America will develop and manage extensive licensing programs for each brand.