A new, immersive pop up store themed around the iconic rock band, Queen has opened its doors on London’s Carnaby Street.
The shop is the result of a new partnership between Bravado and Twentieth Century Fox as together they gear up for the cinematic launch of Bohemian Rhapsody, a feature film celebrating the music of Queen and the life of Freddie Mercury.
The curated shop will sell official merchandise and apparel along with an exclusive collaboration by Bamford. It will also host an immersive fan experience by Manuela Gray, Roger Taylor’s favourite tattoo artist and a grooming station by Hawkins and Brimble.
The pop up will occupy number three Carnaby Street from October 18th 2018 to January 6th 2019. Marking the opening of the store, Freddie Mercury’s famous Madame Tussauds London figure has even made an appearance.
A range of exclusive clothing will be available to buy, including Queen’s iconic Crest logo across t-shirts, baseball jackets and windbreakers. Vintage Tour Tees will be available in five different designs as well as a specially developed kidswear range exclusive to the pop-up.
Gifts and accessories including a Queen Monopoly game and a hardback interactive book Queen in 3D as well as Queen branded gin and beer will all be available for purchase.
Carnaby Street will also unveil an exclusive light installation in celebration of the new film. Lyrics from Bohemian Rhapsody will shine over the street until January next year.