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Immersive Sesame Street exhibition lands in Melbourne Central Shopping Centre

Sesame Workshop has launched a new immersive exhibition showcasing a collection of artworks by artists from around the world, each reimagining 50 of Sesame Street’s most iconic characters.

Called 50 Years and Counting, the event – which kicked at an exclusive VIP event on October 25 within Melbourne Central Shopping Centre in Australia – is part of Sesame Workshop’s ongoing 50th anniversary celebrations for its now iconic Sesame Street.

Television screens take visitors on a journey through five decades of Sesame Street – from celebrity appearances to all the ‘Sunny Days’ show openings throughout the years, while the Fun Facts Wall, giant Art Murals, and epic Plush Wall will see camera rolls filled with colour.

Visitors can then wander over to Mr Hooper’s Store to shop a range of merchandise featuring some of the artists bespoke designs.

The immersive exhibition is the culmination of work by Sesame Workshop and its Australian licensing representative, Haven.

Curator of the exhibition Eddie Zammit has scoured both local and international artists including Jeremy Fish, DXTR The Weird, Mighty Short, Kate Pullen, Kentaro Yoshida and more, to create an immersive visual feast of colour and nostalgia on show through January 2020.

“Sesame Street has built an incredible legacy over the last 50 years, and  has covered off on so many important & topical issues & impacted so many children’s lives,” said Zammit. “This exhibition, featuring 50 characters interpreted by 50 artists from all four corners of the globe, has truly been an honour to curate.”

“We’re thrilled to have such an inspiring exhibition staged in a major CBD Shopping centre,  said Yvonne King, director, Haven Global. “With a major train station beneath it, 58 million people go through Melbourne Central each year and I can’t think of a more fitting and high profile tribute to Sesame Street’s 50th Anniversary.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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