Mi-pr showcased a collection of new and licensed products ahead of Christmas, Licensing.biz was invited to take pictures.

IN PICTURES: Mi-Christmas Open House

Mi-pr held its second consecutive annual Open House event, showcasing its collection of new and licensed products, predicted to cause a stir this Christmas.

The PR company invited members of the press and their children to tour the rented house in London, transformed into a Christmas-themed home.

Featuring seven showcase rooms, the home featured products from leading brands and businesses including JCB Kids, Carte Blanche Greetings and Sega Europe.

The event ran from Friday, July 5th to Saturday, July 6th, and Licensing.biz was invited to take a few sneaky pics.

View the gallery here.

Kirsty Barr, managing director, Mi-pr, said: "we were delighted with the response from clients and media whi attended this year’s event.

"Splitting it across two days and inviting children to trial the new products really worked well and the mix of brands meant there was something for everyone."

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