Entertainment One is growing the global reach of its hit pre-school property, PJ Masks with a new broadcast deal with Korea’s free-to-air channel, EBS.
52 episodes from series two of PJ Masks will begin airing on EBS from today in what will ‘significantly boost exposure for the show in the region,’ following the series broadcast debut on Disney’s cable network in 2017.
Disney Junior is also set to air with series two later this year.
Adding to this, eOne will be building on the increased awareness with the expansion of the licensing programme which was launched in 2017 by its master toy partner GAIA and has seen distribution of the toy range across Toys R Us, supermarkets, hypermarkets and traditional channels.
A new toy range leveraging the new content will follow the broadcast launch of series two on EBS and publishing partner Daewon will introduce a line of new story books from October 2018.
Licensees will soon be appointed in the apparel, homewares and stationery categories and are expected to launch at retail from spring/summer 2019.
“There’s been incredible growth for PJ Masks across Asia,” said eOne’s Monica Candiani, EVP content sales, family and brands.
“We’re delighted that the partnership with EBS will bring our much-loved trio of heroes to more families throughout Korea as we continue to find new audiences for the show around the world.”