Industry trio forge new art, culture, and science focused business ARTiSTORY

Licensing industry specialists Dave Collins, Tamara Dixon, and Natasha Dyson have united their expertise and combined experience to launch the new licensing business venture ARTiSTORY, a new unit focused on developing content in the art, culture, and science sectors.

ARTiSTORY will aim to translate objects or artistic, cultural and scientific significance into usable assets for the consumers of today, doing so through its three key areas of business: IP asset development, IP licensing, and content development.

The founder trio are each experts in their respective fields and the new venture will see Collins take on the role of co-founder and commercial director, Dixon as co-founder and creative director, and Dyson as co-founder and licensing director.

By tapping into treasured collections at world’s top museums and heritage institutions, ARTiSTORY creates annually refreshed trends, themes and original design assets including illustrations, prints & patterns, which in turn, can be applied onto product and packaging design.  

ARTiSTORY licenses these design assets to consumer brands and retailers and assist them to introduce compelling products, engage shoppers via digital marketing and offer immersive shopping experiences. Each product comes with a unique story that consumer brands and retailers can attract more shoppers by leveraging the power of storytelling.  

“Storytelling is central to human existence. That it’s common to every known culture and research shows that messages delivered as stories can be up to 22 times more memorable than just facts. Storytelling is the future of marketing and there are no better ingredients than art and culture which transcend time and geographic barriers,” read a statement from the new business.    

“By working with ARTiSTORY, consumer brands, manufacturers and retailers will acquire new customers more effectively, both through their online and offline stores, turning shoppers into your loyal fans while providing them with unique shopping experience.”

The team at ARTiSTORY are pioneers in art and culture IP licensing with track records working with the Natural History Museum, British Museum, the MET, V&A and many world’s top retailers and consumer brands such as Uniqlo, Amazon, Max Factors and Nestle etc.  

“We are constantly looking to partner with new IP in the art, culture and science sector. We serve as a creative design studio, act as a joint licensor and roll out design led licensing programmes across Europe and North America,” said ARTiSTORY.  

ARTiSTORY will work from a design led studio in London and a sales office in Barcelona.

Contact: Natasha Dyson on +44 7855 858711.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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