The global licensing veteran Bill Burke has joined Licensing International as SVP marketing strategy and communications.
Burke moves over to the premier trade association for the global brand licensing industry having previously held the position of senior vice president marketing for CBS Consumer Products, a role in which he led global marketing, international licensing, and licensing operations for brands like Star Trek.
Before that, he held senior positions with such companies as HIT Entertainment and Sesame Workshop.
“We are excited to have Bill join the team,” said Maura Regan, president of Licensing International. “Bill’s deep industry relationships coupled with his acute marketing savvy will be a huge boost to Licensing International’s mission to advance the business of our members and elevate our industry to the broader business community.”
Licensing International’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.
Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits including extensive educational programming and worldwide networking events.