Ink Group is merging with Dubai-based Global New Age Media (GNAM) to service the Russia CIS, MENA and SEA regions, as well as the Nordics.
The new agency will offer a full service – from media development and sales, through brand extension and product manufacturing – creating a single point of contact for access to over one billion consumers across the three regions.
Copenhagen will be the administrative hub of the combined company, housing the legal, financial and product development teams, as well as the commercial contacts for each brand owner.
Local and regional offices will focus on sales, marketing and client relations.
Claus Tomming, managing partner of Ink ALC, said: "Individually Ink and GNAM have been pioneers within the licensing industry, focusing successfully on the potential of many fast growing economies.
"Combining their licensing expertise will greatly enhance the possibilities for growth and innovation across the one billion strong consumer base these companies serve."
Fayez Weiss Al Sabbagh, chairman of Ink ALC, added: "This is a timely and exceptionally beneficial partnerhsips – not just for the companies involved but for their clients – present and future – who will be able to access industry-leading expertise and experience across multiple markets from one source."