@IQuoteForHer, the first ever Twitter property to be licensed, has broken into the merchandise market having signed for a product line with Copywrite Stationery.
Represented by Game of Two Halves, the Twitter property has built up over 81,000 followers with licensed quotes such as ‘I should have been born with a warning label.’
Copywrite Stationery is set to use a selection of the quotes – popular with celebrity followers including TOWIE’s Amy Childs – on a range including notebooks, pencil cases, cosmetic cases, diaries, mugs and more.
The stationery firm will also produce a range of licensed accessories including travel wallets, foldaway shopper bags and purses.
"We are delighted to have signed the first ever licence for @IQuoteForHer, " said Paul Comben, Game of Two Halves managing director.
"We know Copywrite Stationery will do a fantastic job in creating a range that will appeal to both existing Twitter Followers and a broader audience among young women.
"With over 600 hilarious quotes available this is likely to be just the start of a wide ranging licensing programme, as the brand has huge potential across a number of sectors."