Italy’s dance-inspired lifestyle brand Dimensione Danza appoints Librex as its international licensing agent

The Italian dance-inspired lifestyle brand, Dimensione Danza , has appointed Librex Ltd as its international licensing agency, as the popular fashion name makes its move for the wider world of licensing in territories including Japan, Poland, Switzerland and key markets in Europe.

Fusing the style and energy that characterizes the art of dance and bringing it into women’s apparel collections across athleisure, dance, fashion, fitness and sport, Dimensione Danza is beginning to break into new markets with its first clothing line for infants and girls sold under the sub-brand Dimensione Danza Sisters.

Additional licensed categories currently include nightwear, underwear, hoisery bags, footwear, and stationery.

Librex’s managing director, Arvin Annia, said: “I am delighted to represent Dimensione Danza and build on the success that the brand has achieved to date. I have a longstanding relationship with the brand owner, A Moda S.p.A, a pioneer in the Italian apparel market.

“They know how to build brands in a meaningful and sustainable way. Their proven expertise in design, marketing and product makes them a really great licensor to represent. I look forward to working very closely with them in establishing an international licensing programme.”

Alessandro Bastagli established the Florence-based A. Moda S.p.A in July 1978 and took the position of Chairman of the Board of Directors, which he still holds today. A. Moda S.p.A. is a subsidiary of Gruppo Finalba S.r.l., a holding company that acquires corporate shares and deals in real-estate investments.

Specializing in clothing and accessories for men, women and children, with special emphasis on sportswear and activewear, A. Moda currently has a portfolio that includes both directly owned brands and those under licensing agreements. The brands produced and marketed by A. Moda over the years include famous names such as Gianni Versace, Gold’s Gym, Neil Pryde, Go Silk, Henry Lehr Jeans, Alpha Industries, Smith’s American, Momo Design, and Police.

Aware of the market’s demands, and working with world-famous in-house and outside designers, A. Moda consistently aims for innovation in styling and graphics, and constant research on materials and special treatments to satisfy the many and changing needs of an increasingly demanding consumer. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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