Range to include branded belts, bags, small leather goods, umbrellas, scarves, hats, gloves and headwear.

Itochu to launch expanded Psycho Bunny accessories range in Japan

Itochu Corporation has signed a multi-year deal with Psycho Bunny for an expanded line of accessories.

Under the deal, Itochu will develop an upscale accessories programme for the brand, featuring the Psycho Bunny brand imagery, including belts, bags, small leather goods, umbrellas, scarves, hats, gloves, headwear, underwear, socks, shoes, loungewear, pajamas, jewelry, watches, towels, handkerchiefs, sunglasses, golf bags and golf accessories. 

Available to consumers through upscale department stores in Japan, the first collections debuted in Q4 2014, and an expanded assortment is anticipated to launch at retail in spring 2015.

“Itochu shares the Psycho Bunny commitment to fulfilling the desires of discriminating consumers with the creation of stylish accessories made of luxurious materials and the highest quality of craftsmanship,” said Stone Newman, president, global consumer products, GBI. 

“Itochu’s Psycho Bunny accessories programme will serve as an organic product extension that perceptively meets the lifestyle demands and desires of a growing customer base that appreciates luxury and embraces a unique and very personal brand experience.”

Psycho Bunny co-founder Robert Godley added: Psycho Bunny, which is celebrating its 10th anniversary in 2015, has had a strong presence in Japan since the brand’s debut.

"Enhancing our current business with Fairfax in Japan, our licensee since 2005, with a best in class partner like Itochu will allow our brand ambassadors to complement their style through accessorising from top to bottom and for any occasion,”

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