Bulldog Licensing has secured three new licensing partners for its growing design brand It’s a Wild Life.
Cooneen has signed to develop a range of nightwear and underwear, Misirli for nightwear, underwear and socks and CCI Shoes for slippers, rain boots, canvas shoes and more.
Cooneen and Misirli have both signed deals to cover the UK and Eire, while CCI Shoes will launch products across France thanks to the agreement brokered by French sub-agent, MJA.
The new deals mark It’s a Wild Life’s next step in European expansion with a licensing programme that already includes Cabero for calendars and diaries in Spain and Bagtrotter for backpacks, pencil cases and more in France.
In the UK, Bulldog Licensing has signed VMC for accessories, Yoofiti for wall art and Spearmark for a collection of lunch bags, mugs and more.
“It’s a Wild Life has really hit the mark,” said Bulldog Group MD, Rob Corney. “It’s a simple concept but a unique and innovative one and the result is a property that works in any market, as its continued success across the continent shows.”