ITV launches digital kids’ block littleBe with The Sooty Show and Pip Ahoy

ITV has launched a new dedicated pre-school block called littleBE, broadcasting across its popular ITVBe channel and led with the revival of the hit kids’ series Sooty.

The Sooty Show is undergoing another reboot, 50 years after it first aired with six new 15 minute episodes running every Monday morning on the channel’s new littleBE digital net.

Sooty, Sweep and Sue will return along with Richard Caddell, who stepped in as host in 1998 and whose company produces the series. Licensing and merchandising rights will be handled by Those Licensing People.

Meanwhile, the new ITV children’s focused network has acquired all three seasons of Pip Ahoy! And will broadcast twice daily, Monday to Friday, during the key broadcast hours. The CHF Entertainment produced series features the voice of Sir David Jason and Pip’s uncle, Captain Skipper.

The show will follow the adventures of Pip the pup and his friends Alba, Captain Skipper, Hopper and Pasty around the seaside town of Salty Cove. Series three will also feature some new character including Alan the penguin’s Uncle and cousin, as well as Mouse Pirate who lives on Cheesecake Island.

Jenny Johnstone, commercial director, CHF Media Group, said: “We are thrilled to announce not only the launch of 26 brand new episodes of Pip Ahoy, but also a brand new home for the show and all 78 episodes with littleBe. The channel’s audience demographic makes it a perfect fit for Pip Ahoy and we very much look forward to being part of the littleBe family.”

Darren Nartey, ITV’s programme acquisition executive, added: “We are delighted to be bringing the new season of Pip Ahoy to screens her in the UK. It is a fantastic show and a very welcome addition to the littleBe family.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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