ITV picks up latest seasons of The Day Henry Met as the pre-school series grows global licensing programme

ITV has acquired the exclusive free-to-air rights in the UK for seasons three and four of the hit children’s series, The Day Henry Met, with the series scheduled to launch on its pre-school block, LittleBe this summer.

ITV has now joined a roster of international broadcasters to pick up the Wigglywoos series that includes RAI in Italy and TFO in Canada each picking up season four. Seasons one to three of the show have been renewed by Kids Stream in the USA and by Azoomee across multiple territories.

Additionally, the kids’ streaming platform, Noggin, recently acquired the series, meaning it now airs in 192 countries across the globe.

The series airs on a range of free TV channels including in the UK and Ireland, RAI in Italy, ABC in Australia, TVO and Knowledge in Canada, YLE in Finland, SVT in Sweden ERR in Estonia, TVP in Poland, and RUV in Iceland.

Meanwhile, two new publishers, Harper Collins in Poland and Agyra in Greece have signed up to publish a range of books based upon the series, Di Costa in Italy have created Henry Easter eggs with a gift inside and there will be a Henry promotion through kiosks in Italy organised by Teaser Lab.

LMI has taken on the Licensing and Merchandising rights in the UK and 28 airlines are featuring the series in their inflight entertainment.

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