ITV Studios secures raft of US and Canadian partners for Schitt’s Creek

ITV Studios has detailed a raft of new US and Canadian licensing deals for Schitt’s Creek, as the hit comedy series readies for the launch of its sixth and final season this month.

The show received four Emmy, five Critics’ Choice and two SAG nominations, and won multiple Canadian Screen Awards in 2019, picking up a growing audience of cult fans due to its own brand of quirky humour. 

The 14-episode sixth season will air on the same day and time across the US on Pop TV, and Canada on CBC, with syndication across the US to follow in Autumn 2020 along with Netflix in the US, UK, Eire, Australia, New Zealand, India, Pakistan, Bangladesh, Sri Lanka, Bhutan and Japan.

Created and produced by Daniel Levy and his father Eugene Levy, the series follows a wealthy family who lose their fortune and are forced to relocate to a rundown motel in the small town of Schitt’s Creek.

The cast includes Eugene Levy (American Pie), Catherine O’Hara (Home Alone, Beetlejuice), Daniel Levy, Annie Murphy, Chris Elliot (Everybody Loves Raymond, There’s Something About Mary), Emily Hampshire, Jennifer Robertson, Noah Reid, Dustin Milligan, Sarah Levy, and Karen Robinson.

Licensing partners include Rizzoli with 2020 and 2021 calendars, Beekman 1802 for a collection of  high end gift toiletries based on the in-world brand Rose Apothecary, Hi-Line whose official web store is now live and who support the ongoing live shows with tour merchandise, and Funko who will launch a range of Pop! Vinyl figures based on the main characters from March.

UGC and fan art designs are also available direct-to-consumer through Redbubble.

To celebrate the launch of the new season, Pop TV held exclusive pop up Visit Schitt’s Creek immersive experiences in New York City and Los Angeles this past November and December, with Hi-Line servicing the official merchandise.

The event offered free reservations, which were all claimed within minutes by thousands of fans who interacted with authentic set pieces and detailed recreations, allowing them to visit the world of Schitt’s Creek; coverage of Visit Schitt’s Creek has reached billions of impressions.

In addition, Beekman 1802 is planning a Rose Apothecary-branded takeover in their flagship New York store on January 7th to promote the new range and the return of the series.

Further deals currently in negotiation include Apparel, Publishing and other exciting merchandise tie-ins.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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