ITV taps Pointvoucher Studio for first Loose Women mobile game

ITV has tapped up Pointvoucher Studio to develop a new mobile game based on its popular daytime show, Loose Women.

The move comes as the award-winning lunchtime show celebrates its 20th anniversary this autumn. Pointvoucher’s word wheel puzzle game will b free for viewers to download and offers a plethora of challenging word puzzles.

The game will also be connected to the Pointvoucher platform, enabling users to earn points that can be exchanged for real-world products from a wide range of brands and merchants

Pointvoucher Group CEO, Nicolai Elmqvist, said: “We are delighted to be partnering with such an esteemed brand. ‘Loose Women’ is a much-loved programme and we are confident that the game will harness this popularity to create a consistent, engaged audience who will want to play.”

Pointvoucher is growing its operations internationally, with a number of new games and partnerships scheduled for 2019 and beyond. It will also be releasing its platform SDK (software development kit) later this year, enabling third party developers to integrate the proven Pointvoucher loyalty and rewards platform into their own games and apps.

Neil Bowler, ITV Commercial Development Manager, added: “Mobile gaming has been a really interesting growth area for ITV as part of our More Than TV Strategy, and I’m delighted to be working with Pointvoucher Studio to launch the Loose Women game around one of our most recognisable and popular shows.”

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