Twentieth Century Fox Consumer Products is expanding its popular Family Guy licensing programme with games, clothes and more.
The move comes as Fox reports a ‘heightened consumer interest’ in the property boosted by a new broadcast partnership ITV2.
The animated programme began airing on the channel this February and has since attracted up to 1.2 million viewers. ITV2 has been championed as delivering the show to a new generation of fans and in turn an extended audience driving demand for licensed products.
Zak Ltd is now the latest partner to join the Family Guy licensing programme and will deliver a line of gifts for both Christmas and Father’s Day. Meanwhile, LF Beauty and Beacon Confectionery will be focused on both seasonal windows with licensees Pyramid and Danilo in the stationery category.
Elsewhere, the apparel category continues to be supported by grocers and Poetic Gem has expanded its underwear license to become the fashion daywear partner for the UK, complimenting Somerbond for loungewear.
Completing the roster, Fox Digital Entertainment and Kongregate have recently launched Animation Throwdown: The Quest for Cards, a new collectable card game that brings the worlds of American Dad, Bob’s Burgers, Family Guy, Futurama and King of the Hill together.