Billie Faiers, star of the ITVBe reality series, Mummy Diaries, has signed an exclusive deal with Hunter Price International to develop, design, market, and manufacture her new home and lifestyle brand.
The new brand will be unveiled in its full this summer and will feature a forward-thinking home furnishings and accessories line, alongside soft furnishings and kitchen and dining, for both adults an children. The brand will tap directly into Faiers’ own passion for home and interior design.
Sub-categories within the launch will include vases, candles, diffusers, lanterns, footstools, storage, cushions, throws, and more. News of the new brand launch coincides with confirmations that Faiers will be returning to ITVBe in a new spin-off show called Billie & Greg – The Family Diaries, which will focus on the life of the working mum, her husband Greg, and their children Nelly and Arthur.
Jeremy Winburn, commercial director at Hunter Price, said: “Our partnership with Billie marks a huge milestone for Hunter Price. Billie truly shares our passion for design and product, especially within the home and lifestyle arena and we can’t wait to bring this to market – it’s a really exciting time for the business.
“We’re working closely with Billie to develop a brand which has longevity, combining timeless and classic design, with relevant and on-trend product, which represents her own style and really connects and engages with her huge fan base.”
Billie Faiers, said: “Creating my own home and lifestyle brand has been a goal for so long and the team at Hunter Price were the perfect partner, as they really understand the retail landscape and my vision.
“We’re getting ready to unveil the brand later this Summer and we’re working really hard on the debut collections, which will be out in the market next year. I can’t wait to share this journey of my brand with everyone on the new TV show and throughout our own huge house project.”