ITVS GE launches new licensing programme for hit quiz show, Top Class

ITV Studios Global Entertainment has detailed the launch of a new licensing programme for its hit kids’ TV quiz show, Top Class.

Made by ITV Studios for CBBC, Top Class is presented by Susan Calman and features teams from schools competing to be the Top Class. In 2017, the quiz show reached 3.4 million viewers.

Questions featured on the show are linked to Key Stage 2 of the National Curriculum with subjects including maths, English, science, history, geography and news.

The fourth series of the show is already in production and is set to air AW18 with 15 30-minute episodes.

Trudi Hayward, SVP global head of merchandise at ITVS GE, said: “Top Class is already a well-established and trusted brand with a clear USP and target. We see fantastic potential for this series in the licensing market, particularly in publishing, toys and games, stationery and digital gaming.

“Licensees will have access to the extensive archive question bank as well as a style guide.”

For more information, contact Megan Haddow at megan.haddow@itv.com

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Cyber Group Studios appoints MDL as Italian licensing agent for Gigantosaurus

Cyber Group Studios has named Maurizio Distefano Licensing Agency its exclusive Italian licensing representative as …