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ITVS GE secures first UK partners for Oddbods

ITV Studios Global Entertainment has secured the first signings for the popular children’s series Oddbods across apparel, publishing and more.

Supporting the toy line launched by the sketch-based CG animated comedy’s master toy partner Golden Bear, Bonnier has come on board to kick off the property’s published roster.

The firm will develop an Oddbods activity and sticker book that will hit shelves in April 2017, with additional formats set to follow later in the year and into 2018.

Meanwhile, Cooneen and Misirli will look to build the apparel category with children’s and adults nightwear, underwear and socks launching in spring/summer 2017.

Expanding the Oddbods’ toy offering, Kids@Play will introduce outdoor playballs and hoppers later next year, while Whitehouse Leisure will introduce a line of plush designed exclusively for arcade machines next summer.

Finally, Moonpig has been signed for the gifting category as it continues to produce a range of customisable Oddbods birthday cards.

“Oddbods is showing all the signs of becoming the next breakthrough kids’ brand with global viewership ratings soaring and consumer demand for merchandise growing at a remarkable rate too,” said Trudi Hayward, SVP head of global merchandise, ITV Studios Global Entertainment.

“We’re therefore delighted to welcome our first UK partners to the consumer products programme and to be developing a fantastic range of products that will really bring the show’s unique humour and loveable characters to life.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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