Jakks Pacific has secured the rights to manufacture and market a line of pets products inspired by Boo – The World’s Cutest Dog.
Under a deal brokered by Knockout Licensing, the Pets Division of Jakks Pacific is planning a line of Boo branded dog toys featuring Boo’s likeness and designed for small dogs, as well as dog apparel, dog beds and dog blankets.
Boo shot to fame through social media where the caninie has become a sensation with more then 17.5 million likes on Facebook and over 600,000 followers on Instagram.
“We’ve been approached to do Boo pet products before, but we chose to wait for the right time and right partner,” said Knockout Licensing president, Carole Postal.
“Jakks Pacific is the perfect partner because they have proven success in pet products and extensive experience with global brands.”
Tony Lawlor, SVP marketing, Jakks Pacific, added: “Our Boo pet products will be designed not only with the World’s Cutest Dog in mind, but it will be a standout line designed specifically for small dogs.”