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Jakks teams with Sony Pictures for new Smurfs toys

To mark the release of the animated Smurfs: The Lost Village film, Jakks Pacific has developed a new line of Smurf toys in collaboration with Sony Pictures Consumer Products and Lafig Belgium.

Boasting figurines, play-sets and talking plush, fans will also be able to get their hands on well-known characters including Clumsy, Hefty and Smurfette.

“To celebrate the launch of the Smurfs: The Lost Village inspired line of toys, Jakks has teamed up with several social media influencers across YouTube and Instagram for the ultimate social media campaign, in which influencers will be provided with an assortment of products from the new Smurfs: The Lost Village line, so they can share their love of these iconic characters with their fans,” said Craig Drobis, vice president of Jakks Pacific.

Prices for the collection range from $3.49 to $24.99, and will be available at retailers soon.

Jamie Stevens, EVP of worldwide consumer products at Sony Pictures Entertainment, added: “Smurfs is an iconic brand and an important franchise to Sony Pictures Entertainment.

“We are excited to be collaborating with Jakks Pacific to bring the all-new and adventurous world of Smurfs: The Lost Village to life through this fun and imaginative toy line.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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