James Bond attraction 007 Elements to open in Austrian mountain peak

A new James Bond visitor attraction situated in a mountain peak in Solden, Austria, is poised to launch next month.

The state of the art facility, called 007 Elements, promises to immerse visitors in an environment that will make them feel like a secret agent, described as a cinematic installation.

The museum is located more than 3,000m above sea level at the summit of the Gaislachkogl mountaintop and sits along side the Gaislachkoglbahn cable car and ice Q restaurant. Each have been cited as the original inspiration for scenes from the movie Spectre.

James Bond production designer, Sir Ken Adam oversaw the vision for the attraction, while Territory Studio worked with IP owners EON Entertainment and creative agency Optimist to create multimedia that brings the experience to life, including a cinematic soundscape for all the galleries.

The experience take visitors through five different zones, entering through The Barrel of the Gun and out onto the Plaza, where they can soak up the views of the Tyrol mountainscape.

In the lobby, a film narrated by director Sam Mendes introduces guests to the Bond film franchise, before they are immersed in the world of 007 and learn about various aspects of the iconic character and franchise.

007 Elements creative director, Neal Callow, who has worked on all the Bond films starring Daniel Craig, said: “Our aim with 007 Elements is to tell the story of the making of 007 films in an ultra modern, emotive and engaging way.

“We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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