Licensing.biz

James Corden’s Carpool Karaoke takes stage with CBS and Singing Machine partnership

CBS Consumer Products has signed a three year worldwide licensing deal with The Singing Machine Company for the Emmy-award winning Carpool Karaoke.

Under the terms of the agreement, Singing Machine will now be launching a range of consumer products designed for use within vehicles under the Carpool Karaoke license.

The deal was first revealed at this year’s New York Toy Fair. It is based on same Carpool Karaoke segment of The Late Late Show With James Corden, a regular piece that has become a global sensation.

Carpool Karaoke has generated over two billion views and features celebrities riding along and singing along to their favourite songs with Corden. It launched a standalone show which was picked up as one of the first original content series on Apple TV.

Gary Atkinson, Singing Machine CEO, said: “As the worldwide leader in home consumer karaoke products, we’re thrilled to be partnering with CBS Consumer Products and Carpool Karaoke to be the first to deliver a line of products for use in the car that are in the spirit of Carpool Karaoke’s fun and engaging brand.”

Bernardo Melo, VP of global sales and marketing, added: “Carpool Karaoke is a global, viral brand that is all about the joy of music and singing. We believe it’s the perfect complement to our Singing Machine brand and can’t wait to bring a unique twist to the Carpool Karaoke universe.’

Singing Machine debuted the concept at New York Toy Fair where it welcomed guests to sit inside a car and experience the Carpool Karaoke product first hand.

Carpool Karaoke has the second and third most watched clips in the history of late night, with Justin Beiber and One Direction respectively. Other top stars such as Paul MacCartney, Elton John, Sia, Bruno Mars, Stevie Wonder and Jennifer Lopez have appeared in the segment.

Veronica Hart, EVP global franchise management, CBS Consumer Products, concluded: “From The Late Late Show segments to the stand alone series, Carpool Karaoke is known and loved around the world.

“We are thrilled to partner with Singing Machine to enable fans to personally experience the joy and fun of the show on their own – at home or while stuck in traffic with friends.”

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