Japanese restaurant Shoryu Ramen partners with Hatsune Miku for DIY Ramen Kits and more

The Japanese restaurant, Shoryu Ramen has launched a new collaboration with the anime character brand, Hatsune Miku that sees the introduction of a themed DIY Ramen Kit for fans across the UK.

In a deal brokered by the European licensing agency for Hatsune Miku, Max Arguile’s Reemsborko, the partnership marks the first licensed DIY Ramen Kit collection from Shoryu Ramen to date.

Hatsune Miku is a wildly popular Japanese virtual singer and growing international character brand, owned by Crypton Future Media. The holographic pop star is the focus of a growing portfolio of licensing partnerships in the UK and European markets.

Under the new deal, each DIY kit will include a choice of Shoryu’s signature Ganso Tokotsu Ramen, a rich 12-hour broth topped with char siu BBQ pork belly, kikurage mushrooms, spring onion, red ginger, and nori seaweed, while the vegetarian White Natural Ramen features unique tonyu soy milk, miso, konbu and shiitake broth, atsuage fried tofu, kikurage mushrooms, menma bamboo shoots, spring onion, tender broccoli and nori seaweed.

Both come with Hatsune Miku skewer decorations and placemats.

Alongside the ramen kits, the Hatsune Miku matcha detox cocktail serves two and is a unique blend of tropical and sour flavours with matcha tea, pineapple juice, coconut syrup and fresh lime juice. For dessert, customers can tuck into an exclusive Hatsune Miku turquoise cookie with Belgian white chocolate.

Each kit comes with a free limited edition Hatsune Miku X Shoryu Ramen tote bag with a dancing Miku for customers to keep. A range of Hatsune Miku merchandise will also be available online from japancentre.com.

Each kit is priced at £44 and will include a DIY ramen kit and cocktail for two, two Hatsune cookies and a limited-edition tote bag.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

One Animation adds new global deals for ‘Oddbods’ and ‘Insectibles’

Award-winning content creation, distribution and licensing studio One Animation has secured new deals with global …