Japan’s J-esthetic launches Betty Boop campaign

Betty Boop is heading to Japan following a new campaign with J-esthetic salons.

Foulbi Co, Ltd, who operate a nationwide chain of over 100 esthetic salons and day spas, will incorporate the iconic visage of Betty Boop into its salons.

The full campaign kicked off in April and includes a range of media including print and digital ads, leaflets, web banner ads, shopping centre promotions and more.

A key highlight of the campaign is a Betty Boop J-esthetic advert running hourly each day from 9am to midnight on a 16×28-foot monitor on the outside of the famous Shibuya 109 building in Tokyo.

“We are so pleased to be working with J-esthetic on this project,” said Cathleen Titus, VP of international licensing at King Features, the worldwide licensing agent for Betty Boop proprietor Fleischer Studios.

 “It is gratifying when a licensee is so enthusiastic about a property and Foulbi has adopted Betty as their national promotional icon.” 

King Features’ Tokyo-based agent, Copyrights Asia, brokered and is managing the deal.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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