Retail jewellery chain Jared has announced the launch of estd. 1933 by Esquire, a collection designed in partnership with Esquire and SHR Jewelry Group. In a deal brokered by IMG, the collaboration will leverage increased visibility around the men’s jewellery category for Jared this holiday season. The new line features styles crafted in sterling silver with 10-14K gold overlay, and unexpected textures and materials.
“The men’s collection launch with Esquire and SHR reinforces our commitment to capturing market share in this ever-growing category,” says Ann Grimmett, Vice President of Merchandising at Jared. “As an expert in men’s fashion, Esquire is an ideal partner for this initiative to help elevate Jared’s current offerings and provide our customers with a well-made, stylish collection at an accessible price point.”
The collection is available to purchase on Jared.com and in stores now. The jewellery line will include a range of bracelets, rings, necklaces, pendants and earrings at a variety of price points starting at $199. Every piece is discreetly engraved with an unmistakable Esquire signature “E” to ensure authenticity.
“As more and more men are expressing themselves through jewellery, it’s critical to offer them the right blend of design, materials and craftsmanship that they can wear with confidence,” adds Scott Rauch, CEO of SHR Jewelry Group.
