Plush specialist Jay at Play has been named master toy licensee for the property Cozy Wings, Epiphany Schwarz and GenComm ImaGENNation have announced.
Cozy Wings is a unique wearable cape and wings combination for kids that aims to inspire imaginative play. Jay at Play’s product lines will hit retail later this year, with TV activity scheduled to introduce the brand next month.
“I’m incredibly proud to share the news, that Jay at Play will bring my invention Cozy Wings to the worldwide market,” said Cozy Wing’s creator, Christine Mangnall-Schwarz.
“I created Cozy Wings for kids and adults everywhere, and it’s an honour to partner with such a strong manufacturer, to bring warmth and comfort to millions of kids as they play, nap or have adventures wrapped inside their Cozy Wings. In addition, I am especially thankful for the partnership with Genna Rosenberg and the entire team at GennComm, for their hard work putting this very big deal together. Genna and I meeting through Women In Toys, Licensing and Entertainment (WIT), has been an essential part of this coming to fruition.”
“Christine’s beautiful heart shines through in Cozy Wings, and our collaboration has been magical,” commented Genna Rosenberg, CEO of GennComm ImaGENNation. “We’re grateful for the opportunity to help bring her vision to life together with Joe Sutton and his innovative team at Jay at Play. As they say at WIT, we inspire together, and that has been the case for this special project.”
Joe Sutton, managing director of Jay at Play, added: “Cozy Wings will be part of Christine’s gift to children. We are so honoured to help make her dream a reality, and cement Cozy Wings as part of her quest to inspire and comfort children around the world for years to come.”
Epiphany Schwarz is the parent company of the professional ventures of its founder and CEO, Christine Mangnall Schwarz. ImaGENNation is a division of global marketing communications agency, GennCo.