Jazwares and Rooster Teeth partner for RWBY product line

Jazwares LLC has launched a new line of merchandise inspired by the online platform Rooster Teeth’s hit anime series RWBY.

The new range will include exclusive apparel, accessories and more from Bioworld Merchandising and vinyl figures, blind box figures and plush from Jazwares.

Launching exclusively at Hot Topic this year, the range of collectables will expand into toy lines in 2017.

RWBY (pronounced Ruby) is an award-winning animated series developed by the online content creators Rooster Teeth and tells the story of four girls brought together to battle monsters.

“RWBY is an incredible property that has captured a growing and very loyal fan base,” said Laura Zebersky, Jazwares’ EVP and chief commercial officer.

“Fans can’t get enough of RWBY and we are very excited to provide them with RWBY merchandise.”

Matt Hullum, CEO of Rooster teeth, added: “It’s a testament to the power of the Rooster Teeth community that RWBY is now standing on the same mass retail stage as some of the biggest licensed properties in the world.

“We are incredibly proud of this series and of the people who have made it possible and we can’t wait to share these exciting characters and stories with the rest of the world.”

Licensing for RWBY is managed by the licensing division of international toy and licensing company, Jazwares LLC.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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