Jazwares confident of success with new Animal Jam toy line

Jazwares’ line of Animal Jam toys is landing on shelves this July, and the firm believes the range will prove to be "hugely popular".

Animal Jam is the number one online social game for kids with over 45 million registered users across the world, three million of which are in the UK. Each collectable toy in Jazwares’ line comes with an exclusive online game code to unlock relevant content and exclusive features within the game.

“We’ve had a phenomenal response from retailers to the new Animal Jam toy range and support has been incredibly strong across the board: they’re as excited as we are by the look and feel of the product, and share our confidence that the toys will be hugely popular," said Jonny Taylor, UK managing director, Jazwares.

"We’ve put a heavyweight marketing campaign in place to support the launch across the summer and into Q4 and can’t wait to see Animal Jam fans bringing that online world to life by adopting all of the characters they’re already familiar with from the game.”

Available from July is the firm’s Adopt a Pet’ Series 1, and each set comes with a collectable pet, two accessories and den.

Elsewhere, the Friends with Pet set comes with a 3” animal figure with 1” pet figure, which can be customised with the three included interchangeable accessories, while the Light Up Friends with Ring comes with a collectable 3” animal figure with secret patterns, two interchangeable accessories and a light-up ring.

Jazwares is also launching a line of 7" plush characters, with huggable versions of Panda, Koala, Bunny and Monkey, as well as an assortment of collectable dens.

Set to land on shelves this Autumn/Winter is a new Den and the Club Geoz Playset, as well as a range of 12” plush.

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