Jazwares named master toy partner for US YouTube star Blippi

Jazwares has been named the master toy partner for the popular YouTube star Blippi, charged with building a line around some of the online character’s most watched content and opening experiences.

The new range will span collectable blind bags, figures, vehicles, play-sets, plush, novelties, musical instruments, bath toys and more. The full Blippi toy line will hit retail in spring 2020.

“We’re excited to bring Blippi to real life from YouTube in a way that amplifies the humour, edutainment, and Blippi personality factor in a way that resonates with kids and parents alike,” said Laura Zebrsky, chief commercial officer, Jazwares.

“From video games to global blockbusters, Jazwares excels at bringing the kind of content that evokes super fandoms to life and Blippi is no exception. We believe this is the next step in giving consumers what they want.”

Blippi has become one of the most popular Kids Entertainment entities worldwide with 400+ million monthly views and 8+ billion total views.  In addition to presence on YouTube, Blippi is a leading Kids Entertainment show on Amazon Video.

Jazwares is one of two major new licensing deals for Blippi and the UTA team, and is joined by Printers Row Publishing Group who has signed on as publishing partner under the Studio Fun imprint.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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