Jazwares its advances its plans for European expansion with the promotion of Jonny Taylor to the role of senior vice president, Europe, and the appointment of Holly Oldham to the position of managing director for the UK and Nordics.

The latest development is part of Jazwares’ ongoing plans for European expansion, a strategy that has been in place for the past eight years with the establishment of offices in the UK and Germany.

Having established the UK office in 2012 and managed the German office since February 2020, Taylor will continue to support development in these markets, while also focusing on growth in other key territories.

Stepping into Taylor’s previous role of managing director, UK and Nordics is Holly Oldham. Oldham has worked in the UK toy industry for over 15 years, most recently as the managing director at Rubie’s Masquerade Ltd and previously leading Hasbro’s UK consumer products business.

Oldham is looking forward to bringing her extensive experience within the licensed consumer goods industry, working with world-class brands and market-leading partnerships to Jazwares.

Laura Zebersky, chief commercial officer, Jazwares, said: “Over the last eight years we’ve built a solid foundation in Europe with successful offices in both the UK & Germany. We are excited to have Jonny lead our expansion plans in Europe and we are thrilled with the arrival of Holly to the team. We have a talented European team coupled with a strong product portfolio, now is the time to take things to the next level.”