JCB Kids and global party products specialist Amscan have reached a multi-year deal to produce and distribute a full range of My First JCB partyware.
The new range will include cups, plates, napkins, party invites, balloons, decorations and party favours, all featuring the JCB Kids branding to showcase the popularity of the brand among the pre-school audience.
The yellow and blue designed range of products featuring the character Joey JCB will be available later this month, launching in Tesco stores across the UK.
The products will then roll out across all retail outlets from Spring next year.
Sam Johnson, senior licensing manager, JCB Kids, said: "Diggers and Earth moving machines have always been a popular birthday party theme for young children and the entry of the UK’s favourite digger to this category will delight our many fans.
"Amscan have created a stand out JCB range which is set to be scooped up by retailers and consumers alike."
Amscan is the latest firm to join the European construction brand’s portfolio of licensees, boasting over 30 partners in the children’s market.
Sandra Vanstan, licensing manager for Amscan International, added: "Amscan is delighted to partner with such a prestigious brand as JCB, and we are especially excited to introduce one of our new product formats (inflate a fun balloon) into this range, we know this will be a joy to kids and adult alike."
Other key licensed partners include HTI and Golden Bear in toys, Aykroyds TDP, Smith and Brooks, William Lamb and Igloo Books.