JCB partners with Channel 5’s Milkshake for Build it Week competition

Construction and popular kids’ brand JCB has partnered with Channel 5’s Milkshake for a two week competition coinciding with Built It Week.

The competition will run on air every morning to offer youngsters the chance to win a bundle of prizes including a JCB ride-on with Front Loader as well as other JCB toys and wellies.

Ten runners up will receive a collection of goodies courtesy of JCB and key licensees.

To enter the competition, kids are being encouraged to draw a picture of their favourite Milkshake character or presenter having fun building something.

The competition went live on February 6th and will run continuously with winners announced on Friday, February 19th.

Build it Week will also engage with youngsters online via video clips of JCB diggers, offering insight into how they work through different weathers. Each clip will feature a narrator sharing facts about the machinery and what they do.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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